Launch Virality · Personality & brand launches

We launch personalities.

One podcast-style shoot, clipped into a daily narrative and seeded across 28,000+ Instagram pages worldwide. One week. We do it all.

Some of our launches.

Creator, meme and LinkedIn campaigns we’ve run. Tap a launch to view the post.

  • Featured
  • Most reach
  • Most engagement
  • A–Z
ITC Classmate Creator campaign · 57 creators

A creator-led campaign with 57 influencers that beat its view commitments by 26%.

58.7M
58.7Mviews3.2Mengagements57creators+26%vs. target
LG Mother’s Day Creator film · Life’s Good

An emotional creator film celebrating the unspoken ways mothers show care.

11.2M
11.2Mviews1.1Mlikes4,791shares
Tata Sierra Meme campaign · TPVL

A meme-led campaign for the Tata Sierra, running across 1,250 posts.

76M
76Mreach18.3Mengagement1,250posts
Flipkart × Dr. R.D. Sharma Big Billion Days

Flipkart’s viral Big Billion Days campaign featuring noted educator Dr. R.D. Sharma.

5M+
5M+views3.8Mreach83K+engagement
Shaadi.com Monsoon campaign · IG + LinkedIn + WhatsApp

An Instagram-led monsoon campaign, with LinkedIn and WhatsApp for large-scale distribution.

3.3M
33.3L+views13.9L+reach1.33L+engagements
Ajio × ASOS Influencer marketing · QR + MR

An interactive QR campaign blending tech and fashion through MR experiences and influencers.

3M
3Mviews150Kengagement50IG posts20LinkedIn posts
Dabur Chyawanprash Meme campaign

A meme-led campaign that made the immunity message part of everyday conversation.

3.2M
3.2Mreach650Kengagement61posts
Hajmola Creator campaign

Authentic first-time reactions of foreigners trying Hajmola, told by creators.

777K
777K+views25K+likes2K+shares
DKMS Asia Creator campaign · 55 creators

55 LinkedIn creators rallying behind DKMS’s Delete Blood Cancer mission.

DKMS Asia campaign post on LinkedIn1.3M
1.3M+impressions8,000+engagements55creators
Man Matters Full campaign · 75+ creators

A full creator campaign on LinkedIn with 75+ creators across niches.

Man Matters campaign post on LinkedIn1.2M
1.2M+impressions13,000+engagements75+creators
Pot & Bloom Full campaign · 33 creators

A full-funnel creator campaign that put Pot & Bloom in LinkedIn feeds.

Pot & Bloom campaign post on LinkedIn1.2M
1.2M+impressions13,000+engagements33creators
Glance AI InMobi Group · 33 creators

33 creators showcasing Glance AI from the InMobi Group.

Glance AI campaign post on LinkedIn19K+
19,000+engagements33creatorsFullcampaign
Flipkart × Nothing Creator campaign · 8 creators

8 LinkedIn creators driving earned attention for Flipkart × Nothing.

Flipkart × Nothing campaign post on LinkedIn300K
300K+impressions1,200+engagements8creators
Humans of Bombay Creator campaign · 4 creators

A creator campaign amplifying Humans of Bombay’s storytelling on LinkedIn.

Humans of Bombay campaign post on LinkedIn150K
150K+impressions1,500+engagements4creators
SW Styleworks × Punch Creator meetup · 50+ creators

A meetup for 50+ creators featuring comedian and executive coach Papa CJ.

Styleworks × Punch campaign post on LinkedIn1K+
1,000+reactions350+comments100+reposts
The Economic Times × FLAM Creator campaign · 5 creators

A creator-led LinkedIn campaign for The Economic Times and FLAM.

The Economic Times × FLAM campaign post on LinkedIn80K
80K+impressions540+engagements5creators
Axis Bank × FLAM Creator campaign · 3 creators

A focused creator campaign on LinkedIn for Axis Bank and FLAM.

Axis Bank × FLAM campaign post on LinkedIn40K
40K+impressions550+engagements3creators
Your launch

Maybe you next?

One shoot. One week. A narrative seen by hundreds of millions.

Book a call
Launch week in numbers

One shoot. One week.

28,000+Instagram pages worldwide
7 daysof daily narrative, every single day
30–40minute podcast-style shoot is all it takes
2launch types: personalities and brands
500M+Views in a
single week
How it works

How a launch runs.

01

The podcast shoot

We sit you down for a 30–40 minute podcast-style conversation, packed with the questions your audience wants answered. One sitting gives us weeks of material.

02

Clipping & narrative

We cut the conversation into dozens of short clips and shape them into a story of who you are, with hooks and formats built to travel.

03

Seeding across 28,000+ pages

Your clips go out across our network of around 28,000 Instagram pages worldwide, and they go out every single day.

04

Launch week

A daily drumbeat of your narrative for seven days straight. In a week, a launch can generate over 500 million views.

Who it’s for

People and brands.

Personality launch

For founders, creators, experts and public figures who want to be known, fast. Your story, told in your own words and seen everywhere in a week.

Brand launch

For brands with something new to say. We build the narrative around your brand and run it across the same network on launch week.

Questions

Questions, answered.

What is a personality launch?

A personality launch takes someone from unknown to everywhere in about a week. We record a 30–40 minute podcast-style conversation, clip it into a narrative of who you are, and seed it daily across our network of around 28,000 Instagram pages worldwide.

How fast does it work?

Launch week runs for seven days, with your narrative going out every single day. In a week, a launch can generate over 500 million views.

What do I need to do?

Show up for one podcast-style shoot of 30–40 minutes. We prepare the questions, run production, clip the conversation, build the narrative and handle distribution.

Can you launch a brand instead of a person?

Yes. The same playbook works for brands: we build the story around your brand, cut it into short-form and run it across the same network on launch week.

Where does the content go?

Across our network of around 28,000 Instagram pages worldwide, every day of launch week, so your story keeps reaching new audiences instead of only your own followers.

Ready to launch?

Book an intro call. We’ll walk through your goals, your story and what launch week could look like.

Book a call